"There are some types of investments, of course, that are very strategic for us and they will have long-term implications." So, we will continue to do that," Maestri said. "We want to improve the user experience and differentiate our products and services in the marketplace. On its Q3 earnings call, an analyst asked Apple CFO Luca Maestri if the company expects to continue to spend an increasing amount on investment, and he said that the trend would continue. In the June quarter, Microsoft spent 13.4% of its revenue on R&D, and Google spent 15.7% of its sales on R&D.Īnalysts have noticed Apple's rising R&D costs. Historically, Apple has been a laggard behind other top technology companies when it comes to spending as a percentage of its sales, and it still is.
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